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Jamestown Settlement and Yorktown Victory Center Record Visitation, Revenue Increases in 2015

WILLIAMSBURG, Va., January 12, 2016 – Paid visitation at Jamestown Settlement and the Yorktown Victory Center, living-history museums operated by the state’s Jamestown-Yorktown Foundation, totaled 548,341 in 2015, a slight increase of 0.3 percent from 2014. Admissions revenue amounted to $5,283,684 in 2015, up 5.1 percent.

Paid attendance was 393,707 at Jamestown Settlement, even with 2014. At the Yorktown Victory Center, which continues in daily operation while construction of the American Revolution Museum at Yorktown® is underway, paid attendance in 2015 totaled 154,634, an increase of 1.1 percent from the previous year.

“Growth in the individual market segment, a sign of an improving economy and uptick in travel, mitigated a decrease in the group market segment,” said Jamestown-Yorktown Foundation Senior Director of Marketing and Retail Operations Susan Bak.

“We are pleased about the slight increase in visitation at the Yorktown Victory Center, which reached a midpoint milestone in its transition to American Revolution Museum at Yorktown with the opening of a new museum building in early 2015,” Bak said. “We have worked to ensure that visitors continue to have a rewarding museum experience throughout construction.”

Ticket sales to individuals accounted for 64.4 percent of total paid visitation at Jamestown Settlement and the Yorktown Victory Center in 2015. An estimated 75 percent of individual visitors came from outside Virginia. Group visitation, including school field trips, comprised 35.6 percent of total paid visitation. (Participation in Jamestown-Yorktown Foundation outreach education programs conducted off site is not included in paid museum visitation.)

“Efforts to attract new and repeat visitation focused on digital advertising and search marketing, supported by offering a variety of ticket options on the jyfmuseums.org and VisitWilliamsburg.com websites,” Bak said. “We continue to join with area partners in promoting cooperative tickets and vacation packages that include our museums along with Busch Gardens®, Colonial Williamsburg, Historic Jamestowne, Water Country USA® and Yorktown Battlefield. Sales were up for both the Four-Site Value ticket, which includes admission to the Jamestown-Yorktown Foundation museums and Jamestown and Yorktown historic sites, and the America’s Historic Triangle ticket for admission to the Jamestown and Yorktown museums and historic sites as well as Colonial Williamsburg.”

In addition to paid visitation, there were a total of 61,751 complimentary admissions at the Jamestown-Yorktown Foundation museums in 2015, including children under 6, group escorts, promotional admissions, and residents of the City of Williamsburg and James City and York counties.

Jamestown Settlement is located on State Route 31 just southwest of Williamsburg. The Yorktown Victory Center is on Route 1020 in Yorktown. The museums are open 9 a.m. to 5 p.m. daily. General admission in 2016 is $17.00 for adults and $8.00 for ages 6 through 12 at Jamestown Settlement, and $9.75 for adults and $5.50 for ages 6 through 12 at the Yorktown Victory Center. A value-priced combination ticket for both museums is $21.25 for adults and $10.75 for ages 6 through 12. Joint tickets with other Williamsburg attractions also are available. For more information, call (888) 593-4682 toll-free or (757) 253-4838 or visit hif.ciniva.net.