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Jamestown Settlement and American Revolution Museum at Yorktown History Museums Mark Visitation, Revenue Increases in 2016

WILLIAMSBURG, Va., February 3, 2017 – Paid visitation in 2016 at Jamestown Settlement and the American Revolution Museum at Yorktown, formerly the Yorktown Victory Center, living-history museums operated by the state’s Jamestown-Yorktown Foundation, totaled 567,094, an increase of 3.4 percent from 2015. Admissions revenue amounted to $5,584,610 in 2016, up 5.7 percent.

2016 paid attendance was 405,017 at Jamestown Settlement, an increase of 2.9 percent from 2015. At the new American Revolution Museum at Yorktown, where the name transitioned from the Yorktown Victory Center in mid-October 2016 and remains open daily during expansion of outdoor living-history areas, paid attendance totaled 162,077, an increase of 4.8 percent from the previous year.

“Growth in the individual visitation at the American Revolution Museum at Yorktown is reflective of the positive public response to the new film and galleries that debuted in October 2016,” said Jamestown-Yorktown Foundation Senior Director of Marketing and Retail Operations Susan Bak. “Jamestown Settlement paid attendance continued to improve with the economy and increased visitation from a number of new and popular special events.”

Ticket sales to individuals accounted for 64.8 percent of total paid visitation at Jamestown Settlement and the American Revolution Museum at Yorktown in 2016. An estimated 75 percent of individual visitors came from outside Virginia. Group visitation, including school field trips, comprised 35.2 percent of total paid visitation. (Participation in Jamestown-Yorktown Foundation outreach education programs conducted off site is not included in paid museum visitation.)

“We are seeing results from an increased investment in digital advertising, national public relations and a Virginia-focused radio campaign to promote the new American Revolution Museum at Yorktown and Jamestown Settlement,” Bak said. “By combining our story with ticket and package offers from area partners, we are working with Colonial Williamsburg, Historic Jamestowne, Yorktown Battlefield, as well as Busch Gardens and Water Country USA, to strengthen the area’s prominence as one of the nation’s premier American Revolution destinations.”

In addition to paid visitation, there were a total of 67,172 complimentary admissions at the Jamestown-Yorktown Foundation museums in 2016, including children under 6, group escorts, promotional admissions, and residents of the City of Williamsburg and James City and York counties.

In 2017, the Grand Opening Celebration of the American Revolution Museum at Yorktown March 23-April 4, will showcase a renewed national perspective on the meaning and impact of the Revolution through an introductory film, timeline, expansive gallery exhibits with nearly 500 artifacts, interactive displays and an experiential theater, and new settings for hands-on interpretive experiences in expanded re-creations of a Continental Army encampment and Revolution-era farm. The celebration will launch the new museum with daily highlights of one of America’s 13 original states in the order that they ratified the Constitution, with a dedication on April 1.

The new American Revolution Museum at Yorktown, located on Route 1020 in Yorktown, will offer a dynamic range of historical programs in 2017 and a special exhibition in June that will explore the post-war stories of veterans of the Siege of Yorktown and how they shaped America today.

Jamestown Settlement, located on State Route 31 just southwest of Williamsburg, will offer in 2017 refreshed gallery exhibits that will connect visitors with the lives of the Powhatan, English and west central African cultures that converged at 17th-century Jamestown, a Pocahontas special exhibition and lecture series during the 400th anniversary of her death in 1617, and a slate of special programs and events in outdoor re-creations of a Powhatan Indian village, 1607 English ships and colonial fort.

Both museums are open 9 a.m. to 5 p.m. daily; closed Christmas and New Year’s days. General admission in 2017 is $17.00 for adults and $8.00 for ages 6 through 12 at Jamestown Settlement, and $12.00 for adults and $7.00 for ages 6 through 12 at the American Revolution Museum at Yorktown. A value-priced combination ticket for both museums is $23.00 for adults and $12.00 for ages 6 through 12. Children under 6 are free. Joint tickets with other Williamsburg attractions also are available. For more information, call (888) 593-4682 toll-free or (757) 253-4838 or visit jyfmuseums.org.